Traditional hotel programs are under pressure. Traveler expectations are rising, dynamic pricing is here to stay, and suppliers are shifting their priorities. This session explores how leading organizations are rethinking everything from sourcing strategies and contracting models to partnerships and policy alignment to build programs that deliver both savings and satisfaction.

• Benchmark innovative sourcing models beyond the annual RFP.
• Explore how personalization, data, and traveler segmentation are shaping new hotel strategies.
• Learn how to align hotel partnerships with broader business goals like ESG, DEI, and employee experience.