Bill La Peer

Bill La Peer brings over 25 years of leadership experience in the travel industry, with expertise spanning the airline, hospitality, online travel agency (OTA), TMC sectors. Throughout his career, he has successfully led and transformed high-performing teams, driven business growth, and fostered exceptional customer success. His expertise includes strategic planning, business development, sales management, and organizational transformation.

As Vice President of Global Sales at ALTOUR, Bill consults with corporate buyers on driving business transformation in procurement, leveraging data and technology to enhance customer experiences, and implementing strategies for sustainable success in a competitive marketplace.

Previously, Bill held key leadership roles at BCD Travel, CWT, and Partnership Travel Consulting, where he was responsible for developing and executing growth strategies, leading large teams across North America, and driving organizational transformation.