Bill La Peer

VP, Global Sales Altour

Bill La Peer brings over 25 years of leadership experience in the travel industry, with expertise spanning the airline, hospitality, online travel agency (OTA), TMC sectors. Throughout his career, he has successfully led and transformed high-performing teams, driven business growth, and fostered exceptional customer success. His expertise includes strategic planning, business development, sales management, and organizational transformation.

As Vice President of Global Sales at ALTOUR, Bill consults with corporate buyers on driving business transformation in procurement, leveraging data and technology to enhance customer experiences, and implementing strategies for sustainable success in a competitive marketplace.

Previously, Bill held key leadership roles at BCD Travel, CWT, and Partnership Travel Consulting, where he was responsible for developing and executing growth strategies, leading large teams across North America, and driving organizational transformation.

Day 1: Wednesday, May 14th, 2025

3:25 PM Track Chair Remarks

3:35 PM Panel: From Start-Up To Legacy: How Can Tech Companies Accelerate Business Travel’s Next Evolution

Both start-ups and established tech giants are playing critical roles in driving the industry forward. This panel will explore how tech companies are pushing boundaries by introducing innovative travel solutions, from seamless booking experiences to data-driven expense management and sustainable travel options. Panelists will discuss how these companies leverage agile processes, AI, and user-centric design to create tools that meet the demands of modern business travelers and redefine what’s possible in corporate travel.

Key Takeaways:

1. Understand how tech companies, regardless of size, rapidly adapt to evolving business travel needs.

2. Discover ways to make travel easier, more efficient, and more enjoyable through technology.

3. Learn how tech-driven approaches can support sustainable travel practices and improve long-term program outcomes.

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda