Traditional hotel programs are under pressure. Traveler expectations are rising, dynamic pricing is here to stay, and suppliers are shifting their priorities. This session explores how leading organizations are rethinking everything from sourcing strategies and contracting models to partnerships and policy alignment to build programs that deliver both savings and satisfaction.

• Benchmark innovative sourcing models beyond the annual RFP.
• Explore how personalization, data, and traveler segmentation are shaping new hotel strategies.
• Learn how to align hotel partnerships with broader business goals like ESG, DEI, and employee experience. 

The days of focusing solely on rates are gone. The most successful travel programs are turning hotel relationships into strategic partnerships, unlocking added value in service, flexibility, sustainability, and traveler experience. This panel brings together procurement leaders and supplier executives to share how they are redefining the negotiation table for mutual success.

• Learn advanced negotiation tactics that go beyond price to deliver total value.
• See how to structure win win agreements that support both supplier goals and traveler needs.
• Benchmark KPIs and partnership models that drive long term program success.