Doreen Burse

Doreen Burse is senior vice president of worldwide sales at United Airlines. In this role, she oversees the global sales strategy, enhancing existing business travel programs and building new partnerships to improve the United for Business customer and partner experience. Prior to joining United, Doreen worked for 30 years in the hospitality industry. Most recently, she led a team that served over 1,300 Corporate, Association and Meeting & Agency intermediary partner accounts as vice president of U.S. and Canada Global Sales at Marriott. During her time at Marriott, she also held leadership roles in distribution services and global procurement, guiding her teams to best support customers through multiple significant changes both internally and externally, including the 2020 pandemic. Doreen is a well-known figure in the travel industry. She frequently speaks on thought-leadership panels and participates in a variety of industry-related organizations. Most recently, she was a member of the foundation board for Meetings Professional International (MPI) and the board of directors of AMC Institute. Currently, she’s on the airline editorial board for Smart Meetings magazine, is a Chairman’s Circle member on the US Travel Association board, and is a member of the Business Travel News board, the Choose Chicago board, and the Allied Leadership Council board for the Global Business Travel Association (GBTA).