ProcureCon Travel 2025

May 13 - 15, 2025

JW Marriott LA LIVE

Michael Smith

Chief Revenue Officer Yapta

Michael Smith has over 25 years of experience in B2B enterprise technology marketing with a focus on helping organizations build marketing and sales functions to drive new product growth. He has extensive experience driving demand in direct sale, channel sale, and credit card sale business models. Previously, Smith was the Vice President of Global Marketing for Changepoint Inc. where he was responsible for all aspects of the marketing function. Prior to Changepoint, Smith spent ten years in the Unified Communications space with marketing leadership roles at Microsoft, Cisco and Avaya. He also had management consulting roles at Deloitte Consulting and PriceWaterhouseCoopers. Smith holds an MBA from the Carnegie Mellon Tepper School and a BS in Information Systems also from Carnegie Mellon. 

Check out the incredible speaker line-up to see who will be joining James.

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