The days of focusing solely on rates are gone. The most successful travel programs are turning hotel relationships into strategic partnerships, unlocking added value in service, flexibility, sustainability, and traveler experience. This panel brings together procurement leaders and supplier executives to share how they are redefining the negotiation table for mutual success.

• Learn advanced negotiation tactics that go beyond price to deliver total value.
• See how to structure win win agreements that support both supplier goals and traveler needs.
• Benchmark KPIs and partnership models that drive long term program success.