Keesup Choe

Keesup Choe

Founder & CEO PredictX

Monday, June 1, 2026

3:00 PM 95% of AI Projects Fail — Here’s How to Be the 5% That Succeed

AI is fundamentally reshaping the business landscape, and Corporate Travel & Expense is no exception. For Travel Managers, the shift offers an unparalleled opportunity to move beyond administrative oversight and toward strategic leadership. However, the path to implementation is fraught with risk. Widely cited research indicates that up to 95% of AI projects fail to deliver, and 74% of companies see zero investment value. While the majority of organizations remain stuck with no measurable impact, a select 5% are extracting millions in value.

In this engaging and educational session, Travel Leaders will learn how to navigate the "AI Failure Iceberg" and position their programs within the successful 5%. We will move past the hype to explore how to build resilient, value-driven AI strategies that protect both the budget and the brand.

3 actionable takeaways:
  1. The Power of Human-Centric AI: Learn how to combine your hard-earned subject matter expertise with AI Agents to deliver true transformation. We will explore why "human" is the most important new programming language and how mastering AI literacy—specifically prompt engineering—is essential for ensuring AI solves real travel problems rather than just chasing technology for technology's sake.
  2. Defining Boundaries and "Kill Switches": Understand the critical Do's and Don'ts of AI project planning, with a focus on why Travel is different. We will examine high-profile failures (such as the Air Canada chatbot liability) to demonstrate why Travel Managers must implement strict operational boundaries and mandatory "kill switches" to maintain control over automated systems.
  3. Securing Investment and Stakeholder Buy-In: Learn the blueprint for winning internal support and long-term investment. This includes managing the "Expectation Gap" with senior leadership, accounting for hidden infrastructure costs like data cleaning, and building a transparent roadmap that proves measurable P&L impact. 

Check out the incredible speaker line-up to see who will be joining Keesup.

Download The Latest Agenda