Kelli Guetig

Event budgets are one of the most overlooked areas of indirect spend—and one of the hardest to track. This session explores how procurement teams can bring more structure and strategy to event planning, helping the business grow while keeping costs in check. Learn how to connect sourcing, policy, and vendor management with event outcomes like pipeline, brand reach, and internal alignment. 

Key Takeaways: 

• Learn how to bring visibility and control to event-related spend. 

• See how strategic sourcing and vendor consolidation can improve both efficiency and impact. 

• Understand how events contribute to growth—and how to measure that value.