The rules of airline distribution are being rewritten. With NDC adoption accelerating, continuous pricing becoming the norm, and new players entering the market, travel buyers must rethink how they source, access, and manage content. This session brings together airlines, TMCs, platforms, and corporate travel leaders to explore how the distribution landscape is evolving and what it means for cost, policy, and traveler choice.

• Understand how NDC, direct connects, and emerging distribution models are transforming sourcing and booking strategies.
• Learn how to balance traveler choice with policy compliance and cost optimization as content becomes more fragmented.
• Discover how leading programs are leveraging data and partnerships to gain greater visibility, control, and negotiation power.