ProcureCon Travel 2025

May 13 - 15, 2025

JW Marriott LA LIVE

Sue Shouldis

Director of Business Development Dinova

Sue Shouldis is the Director of Business Development at Dinova, where she is responsible for the sales strategy and execution for enterprise corporations. Shouldis was hired at Dinova in 2012, and previously worked for Deem as the Director of Channel Sales where she was responsible for channel sales management –  assisting channel partners in growing their revenues through the selling of the SaaS based technology. The role involved training, selling, implementing and supporting all channel teams.

Prior to deem, Shouldis worked for American Express in operations, account management and finally as the Director of Market Sales where she was responsible for leadership of centralized and remote sales teams focused in middle market travel sales. Her role involved motivating, challenging and leading a team of 12 sales managers to meet and exceed company goals.

Shouldis graduated from San Diego State University with a Bachelor of Science in Recreation Leadership, and was the winner of the Top Sales Person award at Deem as well as the Centurion and Pacesetter awards at American Express.


Check out the incredible speaker line-up to see who will be joining Sue.

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