Teddy Oberts believes the modern business traveler isn't looking for a 'preferred rate' anymore—they are looking for a frictionless ecosystem full of personalized experiences. While the industry has spent decades perfecting the check-in, the next decade will be defined by how we use data and AI to solve problems before the guest even knows they have them. For the past 8 years he's been part of Salesforce's rapid growth and believes we're witnessing a massive shift in how companies view travel and events. "It should no longer been seen as just a line item on a budget; but instead as tools for culture and growth."